ShowCanada 2025
ShowCanada 2025
May 27-29
Produced by the Movie Theatre Association of Canada (MTAC), ShowCanada is an annual conference bringing together all sectors of the film industry from Canada and the USA.
Delegates from film exhibition and distribution gather for an opportunity to network, screen movies and upcoming product, attend seminars and celebrate the magic of movie-going.
Known as the ‘The Garden City’ nestled between the tranquil waters of the Salish Sea and the mighty rainforests of Vancouver Island, ShowCanada 2025 welcomes you to Victoria, BC. Join us May 27-29, as we return to Canada’s extraordinary west coast, along with the studios, theatre chains and a number of independent theatres for three days of presentations, movies, learning, networking and plenty of fresh ocean air!
The Victoria Conference Centre, adjacent to the Fairmont Empress Hotel, will be home to ShowCanada with two partner hotels offering delegates convenient and comfortable accommodation.
We can’t wait to see you there.
Thank you to our Partners
Registration
Registration
CLICK HERE TO REGISTER FOR SHOWCANADA 2025
* The registration fee does not include accommodations. Take advantage of the ShowCanada delegate rate at our partner hotels.
REGISTRATION FEES
| HST 12% | Total | ||
| Early Bird (register by March 1, 2025) | $1,275.00 | $153.00 | $1,428.00 |
| After March 1, 2025 | $1,475.00 | $177.00 | $1,652.00 |
TRADE SHOW REGISTRATION
| HST 12% | Total | ||
| Early Bird (register by March 1, 2025) | $1,475.00 | $177.00 | $1,652.00 |
| After March 1, 2025 | $1,675.00 | $201.00 | $1,876.00 |
| Extra Booth | $750.00 | $112.50 | $862.50 |
HST# 888546124 RT0001
CANCELLATION POLICY
Registration will be fully refundable through April 28th. A 10% processing fee will be applied. No refund will be provided after April 28, 2025.
Schedule
Schedule
PLEASE NOTE THAT THIS SCHEDULE IS SUBJECT TO CHANGE - PLEASE CHECK WEBSITE REGULARLY
ShowCanada Registration
| Monday, May 26 | 12:00pm - 6:00pm |
| Tuesday, May 27 | 7:30am - 5:00pm |
| Wednesday, May 28 | 7:30am - 5:00pm |
| Thursday, May 29 | 7:30am - 12:00pm |
Location: Victoria Conference Centre, 720 Douglas Street, Lower Level
Monday, May 26th
Join us for a drink at our annual welcome Happy Hour as we kick off ShowCanada 2025
Tuesday, May 27th
ShowCanada’s in-house Yoga teacher is back! Join Sarah for an invigorating Vinyasa Flow class; all levels welcome. Mats will be provided.
BREAKFAST & SPECIAL PRESENTATION
Speaker: Jon Lakefish
*Independent Theatre Focus*
Strategist Jon Lakefish will demystify artificial intelligence and show you how to use it for branding, data analysis, operational efficiency, and storytelling.
Spotify knows that fans and creators shape culture—and that influence is more dynamic than ever in the streaming era. Join Leanne Gibson, Country Manager at Spotify Canada, for an exploration of how Spotify’s streaming intelligence uncovers audience behaviours and emerging trends, offering a unique lens into cultural impact. Discover how fans engage with stories, characters, and franchises before and long after the credits roll, providing valuable opportunities for meaningful audience connection.
This will be followed by a fireside chat with Tamara Shannon, Senior Vice President of Media at Universal Pictures, and Kristie Painting, Executive Vice President of Cineplex Media, moderated by Leanne Gibson, as they dive deeper into the evolving nature of audiences and fandom—and how brands can authentically navigate these spaces to create lasting impact.
Concessions graciously provided by:
ShowCanada screenings supported by:
Enjoy a GameBreak brought to you by
Following the presentations, buses will return to Victoria Conference Centre
Hosted by: Creative BC, PostMedia
Join us as we honour our 2025 Showmanship Award winners.
Showmanship Awards Supported by: MPA Canada, Creative BC, Telefilm Canada
The Rob Stewart Sustainability Award presented by:
Hector Ross Box Office Award presented by:
Wednesday, May 28th
Concessions graciously provided by:
ShowCanada screenings supported by:
Following the presentations, buses will return to Victoria Conference Centre
In this data-driven presentation, Gary Faber from ERm Research will take us into the state of movie-going in Canada. We’ll unpack who’s showing up at the box office, what genres are capturing attention, and what’s standing in the way for more engagement. This study will look at trends dating back to 2014, highlighting how audience behaviours, demographics, and preferences have evolved over time.
Join us for high tea and an opportunity to meet with this year's tradeshow exhibitors:
- 7-Eleven Distribution
- Adtrack Media
- Betson & ICE
- Canadian Picture Pioneers
- Christie
- Cine-Manager
- Cinematronix
- Comscore
- Encore Performance Seating
- Eomac Ltd.
- Groupe Beaudry
- Irwin Seating
- LTI Lighting Technologies
- MovieScout
- Network Wizards
- NICE
- Omniterm
- Projectech
- Strong/MDI
- Veezi
Hospitality provided by: Strong/MDI
**Back for 2025 – The Distributor Lounge @ The Tradeshow**
Providing an opportunity for theatre owners and managers to connect with their distribution partners
Concessions graciously provided by:
ShowCanada screenings supported by:
Following the screening buses will travel to:
Warner Bros. Post-Screening Celebration
The Sticky Wicket
919 Douglas Street
Thursday, May 29th
From The Bear and Beef writer-director Alex Russell
Concessions graciously provided by:
ShowCanada screenings supported by:
Enjoy a GameBreak brought to you by
Following the presentations, buses will return to Victoria Conference Centre
Our annual look at the trends, challenges and opportunities facing the industry today. This year's guest panelists include:
Chris Aronson, President, Domestic Theatrical Distribution, Paramount Pictures
Ellis Jacob, President & CEO, Cineplex
Jim Orr, President Theatrical Distribution, Universal Pictures
Moderator: Michael O'Leary , President & CEO, Cinema United
Concessions graciously provided by:
ShowCanada screenings supported by:
Following the presentation, buses will be available for travel to Closing Night dinner and party
We're featuring the local spirit and inspired coastal flavours of Vancouver Island at this year's closing night dinner. Enjoy award-winning wines and stunning views as the sun sets on ShowCanada 2025.
A TASTE OF BC
From sustainably caught fresh Pacific seafood, artisanal cheeses and farm-to-table specialties, our 'Farewell to Victoria' will star some of BC’s most delicious finds...
*return transportation to the Victoria Conference Centre will be available
Hotels & Travel
Hotels
ShowCanada 2025 is pleased to provide preferred rates at our partner hotels.
The Fairmont Empress hotel is attached to the Victoria Conference Centre where you will find registration and many of our events and sessions. The Marriott Victoria Inner Harbour is conveniently located within easy walking distance across the street.
BOOK EARLY through the direct links provided for each property to access our conference rate.
MARRIOTT VICTORIA INNER HARBOUR
In the heart of downtown, this Victoria, BC, hotel offers guests immediate access to the city’s finest attractions. Discover the enchanting blend of British colonial architecture, sprawling formal gardens and the mesmerizing waterfront that define Victoria’s unique charm.
Rates starting at $279/night
Deadline to book: April 25
THE FAIRMONT EMPRESS HOTEL
Famed as Canada’s Castle on the Coast, the Fairmont Empress in Victoria is an award-wining British Columbia hotel and National Historic Site dating back to 1908. With unparalleled views over the Inner Harbour, this historic hotel is where contemporary convenience meets iconic luxury and classic British styling.
Rates starting at $289/night
Deadline to book: April 25
SOLD OUT
FLYING TO VICTORIA
Book with Air Canada and use our conference code to receive a discount off your fare
Aircanada.com
Enter the code at time of purchase: RP2AQ3V1
Applicable Rules
- The booking is to be made to the following city: Victoria, YYJ (CA)
- The travel period begins Monday, May 19, 2025 and ends Friday, June 06, 2025.
- For North America: 5% applies on standard fares, 10% on flex fares & higher.
For International Travel: 10% on standard fares & higher.
Awards
THE 2025 SHOWMANSHIP AWARDS
Recognizing excellence and contribution to the theatrical movie-going experience.
THE AWARDS
ShowCanada Recognition Awards
In partnership with top circuits across the country, Showcanada honours theatre managers and staff who exemplify superior performance and a strong commitment to elevating the moviegoing experience.
These managers are chosen based on criteria ranging from customer service, operational excellence, community outreach and creativity.
The Independent Theatre Spotlight
Celebrating the spirit and enthusiasm of independent theatres across the country, this award honours a theatre demonstrating commitment, innovation, creativity, original programming and community involvement
The spotlighted theatre is selected by a jury of studio/distributor and industry representatives.
The Eugene Amodeo Showman of the Year
Named in memory of Eugene Amodeo, a longtime beloved member of the industry who exemplified the best in enthusiasm, creativity, tenacity and love of movies.
This annual award is an opportunity for theatres and distributors to honour an individual or company that has provided exceptional support, contribution or innovation to the Canadian theatrical movie business. The award is open to multiple sectors of the business including technology, concessions, media, suppliers and filmmakers.
A jury of theatre operators and studio/distribution representatives nominate and vote for the honouree.
**NOMINATIONS ARE WELCOME AND CAN BE SENT TO carrie@showCanada.ca / Subject Line: SHOWMAN OF THE YEAR **
Please include a brief note as to how you feel this company/person has contributed to helping grow and support the theatrical business.
The Rob Stewart Sustainability Award presented by Coca Cola
Rob Stewart was an acclaimed filmmaker and influential activist whose movies (Sharkwater, Revolution and Sharkwater Extinction) galvanized a movement to protect sharks, the ocean and the planet. Named in his honour, this new award will recognize a theatre whose efforts demonstrate a commitment to positive and sustainable environmental and social change.
Theatres are invited to enter based on initiatives undertaken in 2024/25. Initiatives can include innovative programming, operational efficiency, special events, community collaboration and employee initiatives.
A jury of industry representatives will select the winner from all qualifying entries
The winning theatre will receive a complimentary registration to ShowCanada 2025 along with round trip transportation and hotel accomodation in Victoria.
TO ENTER or NOMINATE A THEATRE:
Submit a letter outlining the details of any relevant initiative(s) including:
– when the activities were undertaken
– how the initiatives were intended to support social/environmental sustainability
– supporting documents/assets including any photos/video, letters of support
– measurable results and impact of the activity or event
– why these initiatives/event were important to your theatre and team
Entries can be sent via email to carrie@showcanada.ca with SUBJECT LINE: Sustainability Award
CRITERIA:
Entries will be considered based on:
– direct measurable impact – including, but not limited to, awareness building, waste reduction, energy efficiency, fundraising
– community involvement and education
– employee engagement
– innovation/creativity
– a clear commitment to sustainability
– potential for growth and ongoing activity
DEADLINE: entries must be received by March 15, 2025
The Hector Ross Award
Presented annually to the highest grossing Canadian Movie.
Trade Show
ShowCanada 2025 Trade Show
Tradeshow hospitality supported by
Registration is now open for Tradeshow participation.
Please note schedule is tentative and subject to change.
We are committed to helping raise the profile of our participating partners. If you are interested in being featured in an eblast or discussing additional exposure through the conference, please contact carrie@showcanada.ca.
We look forward to seeing you in Victoria!
SCHEDULE
Wednesday, May 28
| 8:00am – 1:00pm | Exhibitor Move In Available | Move In |
| 2:30pm – 4:30pm | ShowCanada Tradeshow | Trade Show open |
| 4:30pm – 6:00pm | Exhibitor Move Out | Pack out |
Exhibit Booths are approximately 8’x10′. Upon registering for your booth, a ShowCanada representative will be in touch with further details including a floor plan. Booths will be available on a first come, first serve basis.
PRICE
| HST 12% | Total | ||
| Early Bird (register by March 1, 2025) | $1,475.00 | $177.00 | $1,652.00 |
| After March 1, 2025 | $1,675.00 | $201.00 | $1,876.00 |
| Extra Booth | $750.00 | $112.50 | $862.50 |
HST# 888546124 RT0001
Registration and full payment must be received by deadline to take advantage of discount.
Each Booth will include:
- 8′ high drape back wall consisting of registered flame retardant material
- 3′ high drape side wings consisting of registered flame retardant material
- one (1) – 120 volt, 750 watt electrical outlet approved and installed by licensed electrician
- one (1) 2’x6′ covered and skirted display table
- two (2) chairs
Not included:
- Drayage and placement of display equipment
- Storage – tradeshow service rates will apply
- Customs – standard brokerage rates will apply
NOTES:
- All registration must be accompanied with full payment
- Trade Show Registration includes one (1) full complimentary registration to ShowCanada 2025
- Individual meal tickets or day passes are also available for purchase
BOOTHS WILL BE ALLOCATED ON A FIRST-COME, FIRST-SERVED BASIS
