Date(s) - 04/06/2014
DIGITAL MARKETING PANEL – FROM SCRIPT TO SCREEN
How digital marketing can create both a movie audience and a cinema guest
Sponsored by Seventyeight Digital.
Moderator: Gary Faber, Entertainment Research & Marketing (ERm)
The movie industry was the early adopter of digital marketing, recognizing that posts, tweets and blogs were quickly becoming the new ‘water cooler’. This 45 minute discussion will explore examples, strategies and content that have the most impact on ultimate box office. The discussion will feature panellists with various levels of experience in the digital marketing space.
- Eric Alper, Director of Media Relations for eOne Music Canada, and host of SiriusXM’s ThatEricAlper Show heard 3 times a week. He’s also CTV’s music correspondent and a weekly contributor to CBC Radio, Country 92.9 in Chatham-Kent, DAWG FM in Ottawa, and CJBK AM in London, while writing a daily music blog for 11 radio stations in Canada. He has been named to Billboard Magazine, Paste Magazine and The National Post’s best on social media. With over 420,000 followers on Twitter and over 25,000 fans on Facebook and behind www.ThatEricAlper.com, which now receives over 125,000 hits a week, he is one of North America’s authority on music. A 20-year-veteran, he has handled the PR for such artists as Sir Bob Geldof, Randy Bachman, Ringo Starr, Slash, The Wiggles, Snoop Dogg, The Smashing Pumpkins, Ray Charles, Sinead O’Connor, Sesame Street among hundreds of others.
- Grant Sharples, President & Managing Director ,Seventyeight Digital. Seventyeight Digital is an award winning strategic technology development and interactive design agency. As Managing Director, Grant brings a unique blend of business intelligence, strategic insight and technology expertise to every client engagement. With extensive experience in the film and entertainment industry Grant has an impressive track record of delivering innovative solutions for consumer data acquisition and management, social media activations, design and execution of strategically targeted digital marketing promotions, contest development and administration, and custom web applications for clients including Entertainment One, Alliance Films, Mongrel Media, Cineplex, Maple Pictures and Bell Media.
- Peter Furnish, Vice President of Marketing at Cineplex Entertainment. He has over 20 years of experience in Marketing and Communications, working with brands such as Virgin Mobile, Labatt Breweries, and The Walt Disney Company. Before joining Cineplex in 2014, Mr. Furnish held the position of Vice President of Marketing for Astral Television Networks where he was responsible for strategic planning and consumer acquisition and retention for The Movie Network and HBO Canada. Throughout his career, Mr. Furnish has taken on various roles involving brand marketing, digital marketing and social media strategies, product marketing and consumer insight.
- Moderator – Gary Faber is co-founder of Entertainment Research & Marketing (ERm), a market research and marketing strategy firm specializing in film, and all other forms of consumer entertainment. The company works closely with many major studios and producers, independents of all sizes and movie theatre circuits. Prior to starting ERm, Gary Faber was the Executive Vice president of Marketing at The Weinstein Company.