Strategic Marketing

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Date(s) - 06/06/2018


Strategic Marketing – What can we learn from hockey, music and beer?
As marketers continue to face the increasing challenges of a disrupted media landscape and competition for consumer attention grows exponentially, it’s never been more important to be innovative, creative and truly provide experiences that garner loyalty and keep customers coming back. We live and breathe the movie-going experience but what can we learn from other industries? How are they upping their game in this chaotic world? How has their product offering, communication tactics, customer loyalty practises, and approach to strategic partnerships changed? 

Moderator: Mert Inal, Executive Director, Theatrical Marketing, Cineplex Entertainment

Special Guest Panelists:

Laurie Kepron, Group VP, NHL Integrated Marketing 

Andres Mendoza, Director, Marketing & Brand Partnerships, The JUNO Awards

Sarah Waldock, Founder & Managing Director, Poke The Bear

Location: Delta Hotel Prince Edward, Conference Centre Harbourview Room