Date(s) - 30/05/2017
FEATURED SPEAKERS SERIES
“Creating a Brand Strategy”
Companies like Apple and Nike spend billions creating iconic brands to enhance customer loyalty and boost profits. But regardless of size and budget, any business can create their own unique voice. After 10 years at digital agencies, Beth Anderson moved to the Avalon Theatre in Washington DC tasked with reimagining the theatre’s identity and marketing strategy. Beth will explain how she tackled this and will offer advice on how to effectively approach building your own brand.
Director of Marketing & Communications, The Avalon Theatre