ShowCanada 2020
About ShowCanada
ShowCanada is the only film industry convention in Canada that brings together all sectors of the industry from across Canada and the US. For three days, delegates will gather for screenings, informational seminars, and networking opportunities.
For more information on promotional and sponsorship opportunities, please click here.
About Yellowknife
Yellowknife is a city like no other. It sits on the north shore of Great Slave Lake, the ninth-largest lake in the world. It is a friendly and welcoming community, with the amenities of a large city, in a vast subarctic expanse of rivers, lakes and boreal forest. No matter where you are in the city you are only minutes away from nature, trails, abundant wildlife, forests and lakes.
Yellowknife is built atop the Canadian Shield, a large expanse of ancient rock known as the Slave Geological Province. The oldest rocks in the region date back four billion years to when the planet was young. In the 1930s, prospectors found gold on the shores of Great Slave Lake and a mining community was born.
Today, Yellowknife is home to 20,000 people, including Dene, Métis, and Inuit from across the Northwest Territories, and settlers from around the world. Yellowknife, also known as Somba K’e, was built on Chief Drygeese Territory, traditional land of the Yellowknives Dene.
Registration
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Schedule
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Hotel
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Awards
How to Enter:
SUBMITTING YOUR ENTRY
All entrants must complete the on-line submission form found here.
You must include a full description of your promotion to be considered.
Supporting materials (photos, video) can be uploaded directly through the submission form; however, if you prefer to send via mail/courier, materials can also be sent directly to the address below.
ShowCanada 2020
80 St. Leonard’s Avenue
Toronto, Ontario
M4N 1K3
WHAT TO INCLUDE
Please refer to the guidelines and judging criteria set out in the description of the award category for which you are entering.
The description of your promotion should clearly address all the points laid out in the category guideline.
Please be as detailed as possible and we encourage you to include photographs and/or video to further support your entry.
DEADLINE
All entries must be received no later than MARCH 6, 2020.
QUESTIONS/MORE INFORMATION
If you have any questions, please email info@showcanada.ca
2020 Showmanship Award Categories
EUGENE AMODEO SHOWMANSHIP AWARD FOR EXCELLENCE IN FILM PROMOTION
DESCRIPTION: This award is presented to up to three of the year’s best film promotions. For wide blockbusters or limited releases, theatres are recognized for excellence in promoting a single film both within their theatre and within their community.
CRITERIA: Submissions must detail all promotional elements and highlight the results of an initiative to promote a single film. Complete entries will include objectives, targets and results from conception to completion of the project.
Photos/video and detailed accounts of specific activities must be well documented and illustrated in each submission. Promotions will be judged on the following criteria:
JUDGING CRITERIA:
Lobby & In-Theatre Promotion: 35%
- Lobby Display/Decorations/Costumes
- Concession Tie-in
- On-site events/Activities
- Pre-Release Date Promotion
Retail & Community Outreach: 20%
- Community Event Participation
- Bounce Back
- Charitable Tie-in
Promotion & Communication: 20%
- Media – Newspaper/Radio/TV/Digital
- Social Media
- Newsletters/Flyers
- Publicity
Uniqueness, creativity & evidence of team work: 15%
Stated Objectives & Results: 10%
BEST PROMOTION OF A CANADIAN MOVIE
DESCRIPTION: This award is presented to up to three of the year’s best Canadian film promotions. For French or English language movies, theatres are recognized for excellence in promoting a single film both within their theatre and within their community. A Canadian Movie is described as a film produced or co-produced by a Canadian Company.
CRITERIA: Submissions must detail all promotional elements and highlight the results of an initiative to promote a single film. Complete entries will include objectives, targets and results from conception to completion of the project.
Photos/video and detailed accounts of specific activities must be well documented and illustrated in each submission. Promotions will be judged on the following criteria:
JUDGING CRITERIA:
Lobby & In-Theatre Promotion: 35%
- Lobby Display/Decorations/Costumes
- Concession Tie-in
- On-site events/Activities
- Pre-Release Date Promotion
Retail & Community Outreach: 20%
- Community Event Participation
- Bounce Back
- Charitable Tie-in
Promotion & Communication: 20%
- Media – Newspaper/Radio/TV/Digital
- Social Media
- Newsletters/Flyers
- Publicity
Uniqueness, creativity & evidence of team work: 15%
Stated Objectives & Results: 10%
AUDIENCE DEVELOPMENT AWARD
DESCRIPTION: This award recognizes up to 3 of the year’s best audience development initiatives. With an objective to grow revenue, entries must demonstrate a purposeful initiative, event or program that increased traffic/attendance at their theatre.
CRITERIA: Entries will outline initial objectives, targets and results for the program/initiative. A single program/event or a regularly occurring or permanent program will be considered and can include but are not limited to, recurring series/events, holiday theme programs, alternative content promotion, live performances, community program, concession promotion or charitable event.
Photos/video and detailed accounts of specific activities must be well documented and illustrated in each submission. Entries will be judged on the following criteria:
JUDGING CRITERIA:
Demonstrated results of promotion: 30%
Promotion & Communication: 25%
- Media – Newspaper/Radio/TV/Digital
- Social Media
- Newsletters/Flyers
- Publicity
Opportunity for Replication of Concept/Growth Potential: 20%
- Opportunity to replicate program annually
- Opportunity to adopt program in other theatres
- Potential to expand, adapt or grow year over year
Community Involvement: 15%
- Engaged with community groups/businesses
Uniqueness, creativity & evidence of team work: 10%
OPERATIONAL EXCELLENCE AWARD
DESCRIPTION: This category recognizes up to three of the year’s best initiatives that impacted the way a theatre conducts business. Purposeful efforts that resulted in improvements in cost control, revenue increase, operational efficiency, guest satisfaction and/or employee retention/engagement are all areas that qualify under this category.
CRITERIA: Submissions must detail all components of initiatives/efforts and explain the intended operational improvements. Complete entries will include objectives, targets and results that outline the % increase/change in metrics from start to end of a stated timeline.
Company lead initiatives that theatres must comply with cannot be submitted under this category unless the entrant can demonstrate that they went above and beyond the expectation of the company in order to increase results further.
Photos/video and detailed accounts of specific actions that were implemented to improve metric(s) must be well documented and illustrated in each submission. Entries will be judged on the following criteria:
JUDGING CRITERIA:
Results of Initiative (metric % change): 50%
- Cost Saving/Revenue Increase demonstrated
Independent Initiative & Creativity: 20%
Longevity Impact: 20%
- Is this an initiative where results were impactful but short lived, or will the impact of the efforts continue to be seen into the foreseeable future
Impact on other locations: 10%
- points awarded if entrant is able to demonstrate that they shared this learning with other theatres/their operations department and the initiative was rolled out in other theatres.
TALES FROM THE FIELD
DESCRIPTION: Celebrating the magic of movie theatres and exceptional moments, this category recognizes a theatre’s impact and contribution to individual customers and the community.
CRITERIA: Submissions must share unique stories of guest experiences that occurred within the theatre. Entries can include, but are not limited to special moments, life cycle events, first dates, anniversaries, acts of charity or exceptional customer service initiatives.
Detailed accounts of experience must be well documented and communicated in each submission. Photos/video/testimonials are encouraged but this recognition acknowledges that many of these stories are spontaneous and theatres are encouraged to submit without supporting material if none is available. Entries will be judged on the following criteria:
JUDGING CRITERIA:
Contribution/role of theatre to the customer experience: 50%
Uniqueness of story: 20%
Publicity/Social Media Garnered: 15%
Customer Testimonial: 15%
- Letters/emails from customer
HECTOR ROSS AWARD FOR TOP GROSSING CANADIAN FILM
DESCRIPTION: This award recognizes the top grossing Canadian Film of the previous year.
CRITERIA: Canadian Film is described as a film produced by a Canadian company and box office is measured for calendar year.
Trade Show
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Gallery
How to get there
Global Alliance Worldwide Chauffeured Services returns as ShowCanada’s official transportation partner and are available to help you with all your ground transportation needs anywhere in the world. Private cars and shuttles can be arranged for any number of guests. They are offering a 20% discount to all ShowCanada delegates so let them know you are a part of the conference at time of booking!
1-700-267-0122
reserve@global-alliance.ca