ShowCanada 2018
About ShowCanada
ShowCanada is the only film industry convention in Canada that brings together all sectors of the industry from across Canada and the US. For three days, delegates will gather for screenings, informational seminars, and networking opportunities.
For more information on promotional and sponsorship opportunities, please click here.
About PEI
Prince Edward Island may be Canada’s smallest province, but it is by no means small in culture, beauty or character. P.E.I., as ‘the Island’ is almost always called, is home to some of the most beautiful scenery in Canada, delicious local fare food, and some incredibly friendly people. With miles of unspoiled beaches, world class golf courses, and stunning landscapes, Prince Edward Island is truly magnificent.
2018 Registration
CLICK HERE TO REGISTER FOR SHOWCANADA 2018
* The registration fee does not include accommodations. Online hotel reservations can be made by visiting the Hotel Page.
REGISTRATION FEES
| HST 15% | Total | ||
| MTAC Members and ShowCanada Sponsors | $975.00 | $146.75 | $1,121.75 |
| Early Bird (register by February 28, 2018) | $975.00 | $146.75 | $1,121.75 |
| General | $1,100.00 | $165.00 | $1,265.00 |
ON-SITE REGISTRATION
| HST 15% | Total | ||
| MTAC Members and ShowCanada Sponsors | $1,225.00 | $183.75 | $1,408.75 |
| General | $1,350.00 | $202.50 | $1,552.50 |
Day Passes can be bought for $450/day upon availability.
CANCELLATION POLICY
Registrations cancelled prior to April 1st, 2018 are eligible for a full refund, less $150.00 cancellation fee.
Cancellations received on or after April 1st, 2018 are not eligible for a refund.
HST# 888546124 RT0001
Schedule
ShowCanada 2018 Schedule
Please note that this schedule is subject to change – please check website regularly.
ShowCanada Registration Area
Location: Delta Hotel Prince Edward
Hours of operation
| Monday, June 4 3:00pm – 9:00pm |
Tuesday, June 5 7:30am – 5:00pm |
Wednesday, June 6 7:30am – 5:00pm |
Thursday, June 7 7:30am – 12:00pm |
Time
Event
8:00pm
ShowCanada “unofficial” welcome kick-off
with musical performances by Liam Corcoran and the ShowCanada House Band
Location: The Happytime Bar – Lobby Delta Hotel Prince Edward
Hosted by: RealD
The Happytime Bar presented by: VVS Films
Time
Event
7:00am-8:30am
Pioneering Women present “Goat Yoga”
Location: Delta Hotel, Conference Centre Harbourview Room
Pre-registration required, space is limited
Contact: carrie@showcanada.ca
8:00am-9:30am
Continental Breakfast Available
Location: Delta Hotel Prince Edward, Conference Centre Foyer
Hosted by: ERm Research
8:30am-9:30am
Independent Theatres – Best Practices
Neil Campbell, Vice Chairman, Landmark Cinemas, leads a discussion on topics relevant to Independent Theatres.
Location: Delta Hotel Prince Edward, Conference Centre Ballroom
Presented by: GDC and NEC
9:30am-10:45am
SketchCanada: Customer Satisfaction and Moviegoing
The creators of the 2017 sensation “ShowCanada Feud” are back! This time we’re looking at “the big picture,” and testing your knowledge on hospitality and customer satisfaction. It’s SketchCanada!: part Pictionary, part Jeopardy, all fun (well, some learning, too). Gary Faber, President of ERm Research, will walk through the results of this year’s Canada-wide study, taking an in-depth look at how moviegoers measure their experience and the importance of amenities and convenience in the world of cinemas.
Location: Delta Hotel, Conference Centre Harbourview Room
10:45am-11:00am
Refreshment Break
11:00am-12:15pm
Keynote Speaker – Susan Reilly Salgado Ph.D.
Building remarkable teams; delivering remarkable customer experiences
Susan Reilly Salgado, is a consultant, speaker and thought leader whose expertise lies at the intersection of organizational culture and customer experience.
Location: Delta Prince Edward Hotel, Conference Centre Harbourview Room
12:30pm-1:15pm
Lunch
Hosted by: 20th Century Fox
Location: Delta Hotel Prince Edward, Conference Centre Ballroom
1:15pm
Buses depart for Cineplex Cinemas Charlottetown
Location: Delta Hotel Prince Edward, Conference Centre
1:30pm-2:15pm
20th Century Fox Special Presentation
Location: Cineplex Cinemas Charlottetown
2:15pm-2:45pm
Concessions Break
Sponsored by: Wallace & Carey, Beaudry & Cadrin
2:45pm-4:00pm
Special Presentation
Walt Disney Studios Motion Pictures Canada
Location: Cineplex Cinemas Charlottetown
4:00pm-5:30pm
Walt Disney Studios Motion Pictures Canada invites you to a reception of heroic size
Location: Lobby, Cineplex Cinemas Charlottetown
5:30pm
Buses depart for Delta Prince Edward Hotel with stops at The Holman Hotel and The Great George by request
6:30pm-7:30pm
Opening Night Cocktail and Oyster Bar with chef Michael Smith
Location: Delta Hotel Prince Edward, Conference Centre Harbourview Room
Hosted by: Postmedia in partnership with Dolby
Beer tasting with Upstreet Craft Brewing
7:30pm
Opening Night Dinner & Awards
“A Taste of PEI” with Chef Michael Smith and musical guest Tim Chaisson
Location: Delta Hotel Prince Edward, Conference Centre Ballroom
Presented by: Coca-Cola with support from Innovation PEI
Showmanship Awards presented by IMAX with support from MPA-Canada and comScore
Evening Emcee courtesy of: Rogers Media
Wine Sponsor: Veezi
10:00pm
After Party!
Live music with Tim Chaisson
Location: The Happytime Bar – Lobby, Delta Hotel Prince Edward
The Happytime Bar presented by VVS Films
Time
Event
8:00am-10:00am
Join us for Breakfast on the Trade Show Floor
Sponsored by: Strong MDI
8:00am-12:00pm
ShowCanada Trade Show
Location: Delta Hotel Prince Edward, Conference Centre, Palmer/Pope Rooms
Prize draw will take place on Trade Show Floor at 11:30 a.m.
10:00am-11:00am
Strategic Marketing – What can we learn from hockey, music and beer?
As marketers continue to face the increasing challenges of a disrupted media landscape and competition for consumer attention grows exponentially, it’s never been more important to be innovative, creative and truly provide experiences that garner loyalty and keep customers coming back. We live and breathe the movie-going experience but what can we learn from other industries? How are they upping their game in this chaotic world? How has their product offering, communication tactics, customer loyalty practises, and approach to strategic partnerships changed?
Moderator: Mert Inal, Executive Director, Theatrical Marketing, Cineplex Entertainment
Special Guest Panelists:
Laurie Kepron, Group VP, NHL Integrated Marketing
Andres Mendoza, Director, Marketing & Brand Partnerships, The JUNO Awards
Sarah Waldock, Founder & Managing Director, Poke The Bear
Location: Delta Hotel Prince Edward, Conference Centre Harbourview Room
12:30pm-1:30pm
Lunch
Hosted by: Universal Studios
Location: Delta Hotel Prince Edward, Conference Centre Ballroom
1:45pm
Buses depart for Cineplex Cinemas Charlottetown
Location: Delta Hotel Prince Edward, Conference Centre
2:00pm-4:30pm
Universal Studios Presentation and Movie
Location: Cineplex Cinemas Charlottetown
4:30pm-5:00pm
Concessions Break
Sponsored by: Wallace & Carey, Beaudry & Cadrin
5:00pm-7:00pm
Tag with Warner Bros. Pictures!
Presentation and Movie
Location: Cineplex Cinemas Charlottetown
7:00pm
Buses depart Cineplex Cinemas Charlottetown to Peake’s Quay
7:30pm
Warner Bros. Party
Join us. for food, cocktails and live music!
Location: Peake’s Quay – 11 Great George St.
Note: Peake’s Quay is adjacent to the Delta and a short walk to the other hotels
Time
Event
8:30am-9:15am
Breakfast
Hosted by: Paramount Pictures
Location: Delta Hotel Prince Edward, Conference Centre Ballroom
9:15am
Buses depart for Cineplex Cinemas Charlottetown
Location: Delta Hotel Prince Edward, Conference Centre
9:30am-10:15am
Paramount Pictures Special Presentation
Location: Cineplex Cinemas Charlottetown
10:15am-10:30am
Concessions Break
Sponsored by: Wallace & Carey, Beaudry & Cadrin
10:30am-12:30pm
Sony Pictures Special Presentation and Exclusive Screening
Location: Cineplex Cinemas Charlottetown
12:30pm
Buses depart Cineplex Cinemas for Delta Prince Edward Hotel
1:00pm-2:30pm
Lunch and State of the Industry
Location: Delta Hotel Prince Edward, Conference Centre Ballroom
Sponsored by: Cinionic with the participation of Telefilm Canada
Panel Discussion Moderated by: John Fithian, President & CEO of NATO
Special Guest Panelists:
Eddy Duquenne, CEO, Kinepolis
Anne Fitzgerald, Chief Legal Officer, Cineplex Entertainment
Cary Silvera, Senior Vice President, Assistant General Manager, Warner Bros. Domestic Theatrical Distribution
2:30pm-3:15pm
Implementing a Customer Satisfaction Survey
Developed with the independent theatre in mind, ERm Research President, Gary Faber, hosts a special ‘how-to’ workshop for creating your own customer service survey. You will receive sample survey questions and discuss the importance of each question type. Learn how to host the surveys online, how to analyze the data and how to put it all into action.
Location: Delta Hotel, Conference Centre Harbourview Room
3:15pm-4:30pm
Digital & Social Media – What’s Working in the Film Industry?
Tag this! Post that! Shares, likes, views… How do we get our moviegoers to pay attention? We’re grilling those who know the platforms best to better understand the dynamic world of social and digital media …what’s working, what’s not working and what in the world is going to work tomorrow…
Location: Delta Hotel Prince Edward, Conference Centre Harbourview Room
Panel Discussion Moderated by
Quincy Kelman, Director, Marketing, Walt Disney Studios Motion Pictures Canada
Special Guest Panelists:
Justin Vandenberg, Sr. Client Partner, Media & Entertainment, Twitter
Michael Halminen, Creative Lead, Google Canada
Mike Webber, Partnerships, Canada, Snapchat
5:30pm-7:00pm
Entertainment One/Les Films Sévilles Presentation and Cocktail Reception
Location: Delta Hotel Prince Edward, Conference Centre Ballroom
Cocktails served in the Grand Foyer
7:00pm
Buses depart for New Glasgow Lobster Suppers
Location: Delta Hotel Prince Edward, Conference Centre
7:30pm-10:00pm
“A Farewell to PEI”
Closing Night Lobster Supper
Location: New Glasgow Lobster Suppers
With support from Christie and Ciné-Entreprise
| Time | Event |
|---|---|
| 8:00pm |
ShowCanada “unofficial” welcome kick-off
|
| Time | Event |
|---|---|
| 7:00am-8:30am |
Pioneering Women present “Goat Yoga”
|
| 8:00am-9:30am |
Continental Breakfast Available
|
| 8:30am-9:30am |
Independent Theatres – Best Practices
|
| 9:30am-10:45am |
SketchCanada: Customer Satisfaction and Moviegoing
|
| 10:45am-11:00am |
Refreshment Break |
| 11:00am-12:15pm |
Keynote Speaker – Susan Reilly Salgado Ph.D. |
| 12:30pm-1:15pm |
Lunch
|
| 1:15pm |
Buses depart for Cineplex Cinemas Charlottetown |
| 1:30pm-2:15pm |
20th Century Fox Special Presentation
|
| 2:15pm-2:45pm |
Concessions Break
|
| 2:45pm-4:00pm |
Special Presentation
|
| 4:00pm-5:30pm |
Walt Disney Studios Motion Pictures Canada invites you to a reception of heroic size
|
| 5:30pm |
Buses depart for Delta Prince Edward Hotel with stops at The Holman Hotel and The Great George by request |
| 6:30pm-7:30pm |
Opening Night Cocktail and Oyster Bar with chef Michael Smith
|
| 7:30pm |
Opening Night Dinner & Awards
|
| 10:00pm |
After Party!
|
| Time | Event |
|---|---|
| 8:00am-10:00am |
Join us for Breakfast on the Trade Show Floor
|
| 8:00am-12:00pm |
ShowCanada Trade Show |
| 10:00am-11:00am |
Strategic Marketing – What can we learn from hockey, music and beer? Moderator: Mert Inal, Executive Director, Theatrical Marketing, Cineplex Entertainment Special Guest Panelists: Laurie Kepron, Group VP, NHL Integrated Marketing Andres Mendoza, Director, Marketing & Brand Partnerships, The JUNO Awards Sarah Waldock, Founder & Managing Director, Poke The Bear Location: Delta Hotel Prince Edward, Conference Centre Harbourview Room |
| 12:30pm-1:30pm |
Lunch
|
| 1:45pm |
Buses depart for Cineplex Cinemas Charlottetown |
| 2:00pm-4:30pm |
Universal Studios Presentation and Movie
|
| 4:30pm-5:00pm |
Concessions Break
|
| 5:00pm-7:00pm |
Tag with Warner Bros. Pictures!
|
| 7:00pm |
Buses depart Cineplex Cinemas Charlottetown to Peake’s Quay |
| 7:30pm |
Warner Bros. Party
|
| Time | Event |
|---|---|
| 8:30am-9:15am |
Breakfast
|
| 9:15am |
Buses depart for Cineplex Cinemas Charlottetown |
| 9:30am-10:15am |
Paramount Pictures Special Presentation
|
| 10:15am-10:30am |
Concessions Break
|
| 10:30am-12:30pm |
Sony Pictures Special Presentation and Exclusive Screening
|
| 12:30pm |
Buses depart Cineplex Cinemas for Delta Prince Edward Hotel |
| 1:00pm-2:30pm |
Lunch and State of the Industry Panel Discussion Moderated by: John Fithian, President & CEO of NATO Special Guest Panelists: Eddy Duquenne, CEO, Kinepolis Anne Fitzgerald, Chief Legal Officer, Cineplex Entertainment Cary Silvera, Senior Vice President, Assistant General Manager, Warner Bros. Domestic Theatrical Distribution
|
| 2:30pm-3:15pm |
Implementing a Customer Satisfaction Survey
|
| 3:15pm-4:30pm |
Digital & Social Media – What’s Working in the Film Industry? Panel Discussion Moderated by Special Guest Panelists: Justin Vandenberg, Sr. Client Partner, Media & Entertainment, Twitter Michael Halminen, Creative Lead, Google Canada Mike Webber, Partnerships, Canada, Snapchat
|
| 5:30pm-7:00pm |
Entertainment One/Les Films Sévilles Presentation and Cocktail Reception
|
| 7:00pm |
Buses depart for New Glasgow Lobster Suppers |
| 7:30pm-10:00pm |
“A Farewell to PEI”
|
Hotel
This year we have reserved room blocks at three different hotels all within a few blocks of each other in beautiful downtown Charlottetown.
Delta Hotels Prince Edward – Host Hotel
18 Queen Street
To reserve a room please click on the link below:
Book your group rate for ShowCanada 2018
ShowCanada block of rooms range from $229 – $279/night
Hotel website: www.deltahotels.com
The Great George
Charlottetown’s Historic Boutique Hotel
58 Great George Street
For Reservations please call 1-800-361-1118
Reservations are on a first come first serve basis and should be made no later than May 4th, 2018
Group Block Name: Show Canada
Group Block Code: 060418
Dates: June 4-8, 2018
Rates: From $239 – $399 and include a variety of traditional rooms as well as one, two and four bedroom suites.
Cancellation Policy: 72 hours prior to arrival to avoid a one night charge and taxes
Hotel website: www.thegreatgeorge.com
Please Note: you MUST call to reserve a room and indicate you are with ShowCanada to access the group block of rooms. On line reservations for these properties will not be accepted.
The Holman Grand Hotel
Inviting “Urban-Island” Boutique Hotel
123 Grafton Street
To make a reservation please call: 1.877.455.4726
Group Block Name: Show Canada
Group Block Code: 42510
Dates: June 3-8, 2018
ShowCanada Room Rate: $225.00/night
Must book by April 28, 2018
Hotel website: www.theholmangrand.com
Please Note: you MUST call to reserve a room and indicate you are with ShowCanada to access the group block of rooms. On line reservations for these properties will not be accepted.
Awards / Honours 2018
View New 2019 Showmanship Award Categories
Click Here to View the 2018 Showmanship Award Winners
Click Here to View the 2017 Canadian Production Spotlight Honourees
ShowCanada Awards
- Please send submissions to:
80 St. Leonards Ave.
Toronto, ON M4N 1k3
PLEASE NOTE:
Applicants can only win in one category. Multiple promotions may be submitted in various categories by the same applicant but if the applicant places first, second or third in one category, they will be ineligible to win placement in any other categories.
QUALIFYING DATES:
Submissions for 2018 Showmanship Awards must be received prior to February 27, 2018 for consideration and must focus on films that opened between January 1st, 2016 and December 31st, 2017.
BLOCKBUSTER AWARD
This category awards promotion of big-budget productions with large promotion budgets and extensive studio support Often these films are called “Project Pictures”, although they may not be designated as such. They will always have distributor-initiated Manager Contests and premium items for in-theatre promotional use.
Also included in this category are ‘blockbuster’ films with no Manager Contest or major premium/prizing incentives offered by the distributor. These movies, while judged within the BLOCKBUSTER category, will be looked at separately and consideration given to the extra initiative and creativity displayed by the Manager in his or her promotion. 2017’s winners in this category were Ghostbusters and Star Wars: Rogue One.
EUGENE AMODEO SHOWMANSHIP AWARD
This award is given for a theatre-initiated promotion and usually for a smaller production or an independent film with limited studio support (no prizing or contests, etc.). Last year’s winners in this category were Trolls and Secret Life of Pets.
AUDIENCE DEVELOPMENT AWARD
This prize is awarded for year-round and/or seasonal efforts by a specific theatre with respect to multiple events that interact with and build audiences for that location. It could include charitable events, efforts to grow the overall customer base and special theatre activities. Alternative programming events (i.e. Opera, WWE, NHL) i.e. increased ticket sales and attendance, media coverage, etc. would also qualify for consideration.
These efforts could include a movie or movies (film circuit, seasonal programming, French Canadian films on Sunday, etc.), but will always seek to increase attendance and build audiences for the theatre.
CONCESSIONS AWARD
This promotion can be for a film-related concession promotion or for a featured (new or special) concession item. Preliminary plans, photos, evidence of success and relevancy to any movie tie-in are required components that need to be documented.
BEST PROMOTION FOR A CANADIAN FILM – ENGLISH
Promoting an English Canadian film can be challenging but also very rewarding. Most distributors are very interested in theatre support; they will work with you and possibly provide additional materials. Last year’s winner was Film Series: Numb.
BEST PROMOTION FOR A CANADIAN FILM – FRENCH
Home-grown Quebec films can perform very strongly. In-theatre promotions are considered a necessary part of a successful French Canadian film launch and you will find distributors generally very cooperative. Nitro Rush was the winner in 2017.
PRESENTATION FORMAT:
All promotions must be submitted in an attractive and compact format. Over-sized packages are eye-catching but rarely arrive in their original condition, and since the submissions ‘travel’ and are reviewed by several groups of people they must be both concise and durable.
First and foremost, each submission must be very clearly labelled with the name of the promoters, the name of the theatre, and the circuit and the category in which it is intended to be entered.
Please ensure that the label and/or submission form is securely fastened to the project (ideally on the inside front cover of the binder) so the identifier doesn’t get misplaced.
In addition, please attach securely and individually label any additional pieces as these tend to get separated from the main body of work, and without label, they will not be part of the consideration. Also, please include a checklist of what the submission should contain.
ADDITIONAL MATERIALS:
Please make sure that your submission also includes 30 – 90 seconds of footage that can include interviews with staff, some coverage of your theatre and your promotion. This material will be used in a “sizzle reel” to be showed at the awards dinner should your entry win.
COMPONENTS REQUIRED FOR A COMPLETE PROMOTION
The following information outlines the judging criteria and weight assigned to each element.
LOBBY AND IN-THEATRE PROMOTION
Includes decorations (lobby displays and off-site poster placements), costumes, concessions, promotions, pre-release activities and opening weekend events at the theatre. 30%
RETAIL AND COMMUNITY OUTREACH
Includes local merchant bounce-back partnerships, national and local retail tie-ins, as well as participating in mall promotions. If there is a national partnership out of the US and it isn’t applicable in Canada, the theatre should discuss alternative Canadian partnership potentials with the distributor. 20%
Community interaction including charitable benefits, parade participation, local contests, etc . 20%
MEDIA
Includes both promotional and ‘earned media’ in TV (national, cable and local), radio (commercial or university/college), newspapers (national, local daily, alternative, community), website and flyers. Must include verification of positioning and ‘book’ rate of media (total $ value versus prizing and/or $ supplied) . 10%
INITIATIVE, TEAMWORK AND CREATIVITY
Includes evidence of original content, unique activities and creative submission presentation. 20%
______ 100%
ELIGIBLE ENTRANTS:
The promotional contests are open to all theatre level personnel including District Supervisors, Managers and Assistant Managers from all circuits and independent theatres across Canada.
AWARDS:
The first, second and third place winners of the six Showmanship Award categories will receive a free trip to ShowCanada including airfare, hotel and convention registration. In addition, first place winners receive $500; second-prize winners receive $250; and third-prize winners in each category will receive $150.
Honourable Mentions receive $75 each.
The prize-winning promotions will be on display at ShowCanada. Winners should pick up their winning entries at ShowCanada.
* Please note that the Judging Committee reserves the right to change entries from one category to another as it deems appropriate.
Submissions will not be shipped back.
Please send submissions to:
80 St. Leonards Ave.
Toronto, ON M4N 1k3
For more information, please contact:
NURIA BRONFMAN
Tel.: (416) 434-7431
E-mail: Nuria_bronfman@rogers.com
Click Here to Download the 2018 Entry Form
Trade Show 2018
WEDNESDAY, JUNE 6, 2018
8:00 a.m. – 12:00 p.m.
Delta Prince Edward Hotel
Breakfast for ShowCanada Delegates will be served from 8:00 a.m. – 9:30 a.m. on the Trade Show Floor!
PRICE
Early Bird Rate by February 28, 2018
$1,100.00 + 15% HST = $1,265.00
Registration and full payment must be received by deadline to take advantage of discounted fee.
Registration on or after March 1, 2018
$1,225.00 + 15% HST = $1,408.75
Each Booth will include:
- 8’ high drape back wall consisting of registered flame retardant material
- 3’ high drape side wings consisting of registered flame retardant material
- one (1) – 120 volt, 750 watt electrical outlet approved and installed by licensed electrician
- one (1) 2’x6’ covered and skirted display table
- two (2) chairs
Not included:
- Drayage and placement of display equipment
- Cleaning of interior booth space
- Storage – GCS rates will apply
- Customs – standard brokerage rates will apply
NOTES
Move-In Date – Tuesday June 5, 8;00 a.m. – 6:00 p.m.
Move-Out Date – Wednesday June 6, 12;00 p.m. – 6:00 p.m.
You will receive a delegate list two weeks before the show in order to make appointments with delegates before your arrival.
Exhibit Booths are 8’x10’. Upon registering for your booth, a ShowCanada representative will be in touch with further details including a floor plan so you can choose your preferred positioning. Booths will be available on a first come, first serve basis.
A Trade Show package and contact information for Global Convention Services (GCS) will also be provided.
- All registration must be accompanied with full payment
- Additional booths can be purchased by existing registrants at a cost of $750.00 + 15% HST = $862.50
- Trade Show Registration includes one (1) full complimentary registration to ShowCanada 2018
- Individual meal tickets or day passes are also available for purchase
REGISTER EARLY – BOOTHS WILL BE ALLOCATED ON A FIRST-COME, FIRST-SERVED BASIS
For more information contact info@showcanada.ca
Gallery
How to get there
The Charlottetown Airport is conveniently located in central Prince Edward Island. It’s serviced by Air Canada, which offers the most flights to Charlottetown from Halifax, Montreal, Ottawa, and Toronto on a year-round basis with additional capacity during the peak summer months & Westjet who also offers direct service to Toronto on a year-round basis with daily flights from May to October.
There are also two Maritime based airline charters, Atlantic Charters and Maritime Air Charters. For more information about flying to PEI, please visit the Charlottetown Airport’s website.
RENTAL CAR
For preferred rates from Hertz use this link and quote CV#022Q8797
At the time of the reservation, meeting rates will be automatically compared to other Hertz rates and the best rate will apply.