May 30 – June 1
Join us in the majestic mountains of Banff, Alberta from May 30 – June 1. Schedule coming soon…
ShowCanada is the only film industry convention in Canada that brings together all sectors of the industry from across Canada and the US. For four days, delegates will gather for screenings, informational seminars, and networking opportunities.
For more information on promotional and sponsorship opportunities, please click here.
Banff is a resort town in the province of Alberta an hour and a half north of Calgary. Within this National Park, the peaks of Mt. Rundle and Mt. Cascade, part of the Rocky Mountains, dominate its skyline. On Banff Avenue, the main thoroughfare, boutiques and restaurants mix with château-style hotels and souvenir shops. The surrounding 6,500 square kilometres of parkland are home to wildlife including elk and grizzly bears, and fromMay 30 – and June 1, 2017 will also be home to many untamed exhibitors and unruly distribution executives.
Online Registration Coming Soon.
SHOWCANADA 2017 – REGISTRATION
May 30 – June 1, 2017
The registration fee does not include accommodations. Online hotel reservations can be made by visiting the Hotel Page.
|MTAC Members and ShowCanada Sponsors||$975.00||$126.75||$1,101.75|
|Early Bird (register by February 28, 2017)||$975.00||$126.75||$1,101.75|
|MTAC Members and ShowCanada Sponsors||$1,225.00||$159.25||$1,384.25|
Day Passes can be bought for $450/day upon availability.
REGISTRATION AND PAYMENT
1. To pay by Visa, MasterCard or Amex, send completed registration form via fax/email to:
Fax: (450) 668-4232
2. To pay by cheque, send completed registration form along with cheque payable to ShowCanada to:
c/o Patricia Gariepy
13 Avenue Brien
Laval, Quebec H7N 3L7
Registration will not be processed unless payment is received. Once your payment is processed, you will be sent a confirmation by email.
Registrations cancelled prior to April 1st, 2017 are eligible for a full refund, less $150.00 cancellation fee.
Cancellations received on or after April 1st, 2017 are not eligible for a refund.
HST# 888546124 RT0001
FAIRMONT BANFF SPRINGS HOTEL
405 Spray Avenue
Banff, AB T1L 1J4
Hotel Direct Line: 403-762-6866
Toll free- 1-800-257-7544 (Canada & U.S.)
On-line reservations: https://resweb.passkey.com/go/showcanadamtac
Located in the heart of Banff National Park, a UNESCO World Heritage Site, the world famous Fairmont Banff Springs hotel stands as a landmark in the picturesque alpine town of Banff, Alberta. Canada’s Castle in the Rockies has been providing legendary hospitality for more than 125 years.
SINGLE OR DOUBLE OCCUPANCY
(Group rate – Group name is Movie Theatre Association of Canada)
|Stanley Thompson Suite||$439.00/night|
Currently room rates are subject to the following taxes: Tourism Improvement Fee – 2%, Alberta Tourism Levy – 4%, Federal Goods & Services Tax – 5%.
Rates are offered 3 days prior and 3 days after the convention dates based upon availability of group rooms, at the time of the request.
All reservations must be accompanied by a first night guaranteed with a major credit card.
Check-In Time: 4:00 pm
Check-Out Time: 12:00 pm
*NOTE: The cut-off date to make your reservations as part of the ShowCanada block is April 26, 2017 in order to qualify for the group rate. After this date, all rooms not guaranteed by credit card will be released.
All “no show’’ reservations will be billed to each individual’s credit card. The cancellation of guaranteed reservations must be received 72 hours prior to arrival in order to avoid a charge equal to one night’s room and applicable taxes.
New this year – Applicants can only win in one category. The highest placement held across all categories will be the recognized win for the entrant. Multiple promotions may be submitted in various categories by the same applicant but if the applicant places first, second or third in one category, they will be ineligible to win placement in any other categories.
Some new rules and regulations will be posted for ShowCanada 2018 by March 31, 2017. These new rules will apply to submissions for ShowCanada 2018 and beyond.
Submissions for 2017 Showmanship Awards must be received prior to February 27, 2017 for consideration and must focus on films that opened between January 1st, 2016 and December 31st, 2016.
This category awards promotion of big-budget productions with large promotion budgets and extensive studio support Often these films are called “Project Pictures”, although they may not be designated as such. They will always have distributor-initiated Manager Contests and premium items for in-theatre promotional use.
Also included in this category are ‘blockbuster’ films with no Manager Contest or major premium/prizing incentives offered by the distributor. These movies, while judged within the BLOCKBUSTER category, will be looked at separately and consideration given to the extra initiative and creativity displayed by the Manager in his or her promotion. 2016’s winners in this category were Star Wars: The Force Awakens and Cinderella.
EUGENE AMODEO SHOWMANSHIP AWARD
This award is given for a theatre-initiated promotion and usually for a smaller production or an independent film with limited studio support (no prizing or contests, etc.). Last year’s winners in this category were Pixels and Pitch Perfect 2.
AUDIENCE DEVELOPMENT AWARD
This prize is awarded for year-round and/or seasonal efforts by a specific theatre with respect to multiple events that interact with and build audiences for that location. It could include charitable events, efforts to grow the overall customer base and special theatre activities. Alternative programming events (i.e. Opera, WWE, NHL) i.e. increased ticket sales and attendance, media coverage, etc. would also qualify for consideration.
These efforts could include a movie or movies (film circuit, seasonal programming, French Canadian films on Sunday, etc.), but will always seek to increase attendance and build audiences for the theatre.
This promotion can be for a film-related concession promotion or for a featured (new or special) concession item. Preliminary plans, photos, evidence of success and relevancy to any movie tie-in are required components that need to be documented.
BEST PROMOTION FOR A CANADIAN FILM – ENGLISH
Promoting an English Canadian film can be challenging but also very rewarding. Most distributors are very interested in theatre support; they will work with you and possibly provide additional materials. Last year’s winner was Hyena Road.
BEST PROMOTION FOR A CANADIAN FILM – FRENCH
Home-grown Quebec films can perform very strongly. In-theatre promotions are considered a necessary part of a successful French Canadian film launch and you will find distributors generally very cooperative. La guerre des tuques 3D was the winner in 2016.
All promotions must be submitted in an attractive and compact format. Over-sized packages are eye-catching but rarely arrive in their original condition, and since the submissions ‘travel’ and are reviewed by several groups of people they must be both concise and durable.
First and foremost, each submission must be very clearly labelled with the name of the promoters, the name of the theatre, and the circuit and the category in which it is intended to be entered.
Please ensure that the label and/or submission form is securely fastened to the project (ideally on the inside front cover of the binder) so the identifier doesn’t get misplaced.
In addition, please attach securely and individually label any additional pieces as these tend to get separated from the main body of work, and without label, they will not be part of the consideration. Also, please include a checklist of what the submission should contain.
Please make sure that your submission also includes 30 – 90 seconds of footage that can include interviews with staff, some coverage of your theatre and your promotion. This material will be used in a “sizzle reel” to be showed at the awards dinner should your entry win.
COMPONENTS REQUIRED FOR A COMPLETE PROMOTION
The following information outlines the judging criteria and weight assigned to each element.
LOBBY AND IN-THEATRE PROMOTION
Includes decorations (lobby displays and off-site poster placements), costumes, concessions, promotions, pre-release activities and opening weekend events at the theatre. 30%
RETAIL AND COMMUNITY OUTREACH
Includes local merchant bounce-back partnerships, national and local retail tie-ins, as well as participating in mall promotions. If there is a national partnership out of the US and it isn’t applicable in Canada, the theatre should discuss alternative Canadian partnership potentials with the distributor. 20%
Community interaction including charitable benefits, parade participation, local contests, etc . 20%
Includes both promotional and ‘earned media’ in TV (national, cable and local), radio (commercial or university/college), newspapers (national, local daily, alternative, community), website and flyers. Must include verification of positioning and ‘book’ rate of media (total $ value versus prizing and/or $ supplied) . 10%
INDEPENDENT INITIATIVE AND CREATIVITY
Includes evidence of original content, unique activities and creative submission presentation. 10%
Evidence of teamwork 10%
The promotional contests are open to all theatre level personnel including District Supervisors, Managers and Assistant Managers from all circuits and independent theatres across Canada.
The first, second and third place winners of the six Showmanship Award categories will receive a free trip to ShowCanada including airfare, hotel and convention registration. In addition, first place winners receive $500; second-prize winners receive $250; and third-prize winners in each category will receive $150.
Honourable Mentions receive $75 each.
The prize-winning promotions will be on display at ShowCanada. Winners should pick up their winning entries at ShowCanada.
Submissions will not be shipped back.
For more information, please contact:
Tel.: (416) 434-7431
How to get there
Take advantage of Global Alliance’s
special offer to ShowCanada delegates
The closest airport to the Fairmont Banff Springs is Calgary International Airport (YYC).
Calgary International Airport (YYC) is located approximately 130 km (80 miles) east of the resort. Most major airline carriers fly into Calgary.
• Air Canada 1-888-247-2262
• Westjet 1-888-937-8538
• American Airlines 1-800-433-7300
• Delta Airlines 1-800-221-1212
• United Airlines 1-800-538-2929
• British Airways 1-800-247-9297
• KLM Airlines 1-866-434-0321
Airport shuttles are available via Banff Airporter from the Calgary International Airport to the Fairmont Banff Springs with regularly scheduled service. Reservations are required at least 1 hour in advance.
Schedules and rates are subject to change without notice.
Global Alliance Worldwide Limousine is available to assist with all your ground transportation needs – toll-free 1-800-267-0122 or firstname.lastname@example.org
All major car rental agencies are represented at the Calgary International Airport, and some have locations in the Banff area. Reservations are required. There is a Hertz office located in the Fairmont Banff Springs.
• AVIS (Canada/U.S.) 1-800-879-2847
• Budget (Worldwide) 1-800-268-8900
• Dollar (Worldwide) 1-800-800-4000
• Hertz (Canada/U.S.) 1-800-263-0600
• Thrifty (Canada/U.S.) 1-800-367-2277
• Tilden (Canada/U.S.) 1-800-387-4747
From Calgary International Airport
(about 1 hour 45 minutes)
• The Calgary International Airport is in the north eastern quarter of the city of Calgary. All directions to Banff will require travel westward.
• Depart the Calgary International Airport. At the first intersection (there is a Husky station on the left hand corner) turn left (North) onto Barlow Trail.
• Follow Barlow Trail for approximately 2 minutes until you reach the exit for Airport Trail.Turn left (West) onto Airport Trail.Continue driving on Airport Trail for approximately 2 minutes until you reach the exit for Deerfoot Trail (Hwy 2).Turn right (North) onto Deerfoot Trail (Hwy 2).Continue North on Deerfoot Trail for about 5 minutes, then exit onto Stoney Trail West. Continue on Stoney Trail for approximately 20 minutes until you reach Highway #1 (also know as 16thAve.).
• Continue on Highway#1 for approximately 1-hour until you reach the Banff National Park entrance gates. The gates are open 24-hours as all visitors to the park are required to pay an access fee ($9/person/day).
• Once you have passed through the park gates, continue driving West for approximately 10 minutes until you reach the first exit to Banff (noted as Banff/ Minnewanka Loop).
• Once you have taken the Banff exit, turn left at the stop sign onto Banff Avenue and continue straight. You will drive through the town of Banff until you reach the Bow River Bridge. Cross the bridge and at its end turn left onto Spray Avenue and stay to the left on this road until you reach its end at which the Fairmont Banff Springs is located.
**There is a fee to obtain your park pass when entering into Banff National Park. For fee information go to www.parkscanada.gc.ca **