ShowCanada 2017
About ShowCanada
ShowCanada is the only film industry convention in Canada that brings together all sectors of the industry from across Canada and the US. For four days, delegates will gather for screenings, informational seminars, and networking opportunities.
For more information on promotional and sponsorship opportunities, please click here.
About Banff
Banff is a resort town in the province of Alberta an hour and a half north of Calgary. Within this National Park, the peaks of Mt. Rundle and Mt. Cascade, part of the Rocky Mountains, dominate its skyline. On Banff Avenue, the main thoroughfare, boutiques and restaurants mix with château-style hotels and souvenir shops. The surrounding 6,500 square kilometres of parkland are home to wildlife including elk and grizzly bears, and from May 30 – June 1, 2017 will also be home to many untamed exhibitors and unruly distribution executives.
2017 Registration
DOWNLOAD REGISTRATION FORM HERE
SHOWCANADA 2017 – REGISTRATION
May 30 – June 1, 2017
The registration fee does not include accommodations. Online hotel reservations can be made by visiting the Hotel Page.
REGISTRATION FEES
| HST 13% | Total | ||
| MTAC Members and ShowCanada Sponsors | $975.00 | $126.75 | $1,101.75 |
| Early Bird (register by February 28, 2017) | $975.00 | $126.75 | $1,101.75 |
| General | $1,100.00 | $143.00 | $1,243.00 |
ON-SITE REGISTRATION
| HST 13% | Total | ||
| MTAC Members and ShowCanada Sponsors | $1,225.00 | $159.25 | $1,384.25 |
| General | $1,350.00 | $175.50 | $1,525.50 |
Day Passes can be bought for $450/day upon availability.
REGISTRATION AND PAYMENT
1. To pay by Visa, MasterCard or Amex, send completed registration form via fax/email to:
Fax: (450) 668-4232
Email: registration@showcanada.ca
OR
2. To pay by cheque, send completed registration form along with cheque payable to ShowCanada to:
SHOWCANADA REGISTRATION
c/o Patricia Gariepy
13 Avenue Brien
Laval, Quebec H7N 3L7
Registration will not be processed unless payment is received. Once your payment is processed, you will be sent a confirmation by email.
CANCELLATION POLICY
Registrations cancelled prior to April 1st, 2017 are eligible for a full refund, less $150.00 cancellation fee.
Cancellations received on or after April 1st, 2017 are not eligible for a refund.
HST# 888546124 RT0001
Schedule
Draft Schedule as of May 25, 2017
Times and events are subject to change. Please consult the website regularly.
WELCOME TO SHOWCANADA 2017
ShowCanada Registration Area
Location: Baron Shaughnessy Ballroom, Conference Centre, Fairmont Banff Springs Hotel
Hours of operation
| Monday, May 29 5:00pm – 9:00pm |
Tuesday, May 30 7:30am – 5:00pm |
Wednesday, May 31 7:30am – 5:00pm |
Thursday, June 1 7:30am – 12:00pm |
Time
Event
10:00pm
ShowCanada “unofficial” kick-off – Featuring the ShowCanada house band
Location: Rundle Lounge, Fairmont Banff Springs Hotel
Time
Event
6:00am-8:00am
Up & At ‘Em – Mountain Hike
(Rain or Shine)
Brought to you by: Pioneering Women, Landmark Cinemas
Space is limited. Pre-registration is encouraged to avoid disappointment. Details available at on-site registration.
Meeting Location: Main Lobby, Fairmont Banff Springs Hotel
Vans leave promptly at 6:00 a.m. * Note: this hike is of moderate difficulty
Proper footwear required – good grip and closed toe shoes
8:30am
Continental Breakfast
Courtesy of: ERm Research
Location: Alhambra Ballroom, Fairmont Banff Springs Hotel
9:00am-9:45am
FEATURED SPEAKERS SERIES
“Creating a Brand Strategy”
Companies like Apple and Nike spend billions creating iconic brands to enhance customer loyalty and boost profits. But regardless of size and budget, any business can create their own unique voice. After 10 years at digital agencies, Beth Anderson moved to the Avalon Theatre in Washington DC tasked with reimagining the theatre’s identity and marketing strategy. Beth will explain how she tackled this and will offer advice on how to effectively approach building your own brand.
Speaker:
Beth Anderson,
Director of Marketing & Communications, The Avalon Theatre
Location:
Alhambra Ballroom
9:45am-10:00am
Refreshment Break
Location: Alhambra Foyer, Fairmont Banff Springs Hotel
10:00am-11:00am
FEATURED SPEAKERS SERIES
“And the Survey Says…”
Think you understand the mindset of movie theatre staff? Well, here’s your chance to put your knowledge to the test … and compete for fabulous prizes! In this inaugural edition of “ShowCanada Feud,” compete against fellow delegates and prove that you really are an expert when it comes to knowing your millennial staff the best. ERm Research will “present” key findings from a Canadian wide survey of theatre employees looking at everything from how they feel about their jobs, to what motivates them, to which promotions actually work, and finally what movies will hit big this summer. Are you game (show)?
Game Show Host:
Gary Faber, President/CEO, ERm Research
Location:
Alhambra Ballroom
11:00am-11:15am
Refreshment Break
Location: Alhambra Ballroom, Fairmont Banff Springs Hotel
11:15am-12:00pm
FEATURED SPEAKERS SERIES
“Managing in the Generational Workplace”
How do you keep your staff committed, engaged and motivated? Dr. Mary Donohue, a.k.a. “Dr. Mary,” is North America’s most pre-eminent keynote speaker on today’s multi-generational workplace. Her ground breaking research on generational learning and communication unlocks the secrets to raising productivity, employee, engagement, retention and, yes, even happiness, at work.
Speaker:
Dr. Mary Donohue
Founder & CEO, Donohue Learning
Location:
Alhambra Ballroom
12:00pm-1:00pm
Meet and have your photo taken with a very special guest from a Galaxy Far Far Away!
Buses will depart for the presentation after lunch
1:00pm-2:00pm
Lunch
Hosted by: Walt Disney Studios Canada
Location: Van Horne Ballroom, Conference Centre
2:15pm
Buses depart for Banff Lux Cinema
Location: Main Lobby, Fairmont Banff Springs Hotel
2:45pm-4:15pm
Walt Disney Studios Canada Special Presentation
Location: Banff Lux Cinema
4:15pm
Buses depart theatre for Fairmont Banff Springs Hotel
5:30pm-7:00pm
Opening Night Cocktail
Hosted by: Postmedia
In partnership with: Dolby
Location: Cascade Ballroom
Guests will be escorted to dinner following Cocktail
7:30pm
Opening Night Dinner & Showmanship Awards
Location: Van Horne Ballroon, Conference Centre
Presented by: Coca-Cola
Awards supported by: IMAX, MPA–Canada, comScore and the Harold Greenberg Fund
Evening Emcee courtesy of: Rogers Media
Wine Sponsor: Extreme Reach
9:30pm-2:00am
After-Party
Featuring – Straight from Las Vegas – World Renowned Dueling Pianos!
Hosted by: Star Metro Media
Location: Rundle Lounge, Fairmont Banff Springs Hotel
Time
Event
6:30am-7:15am
Morning Mountain Yoga
Brought to you by: Pioneering Women, Landmark Cinemas
With: Natalie Petozzi from Entertainment One
Location: Oak Room – if weather permits we will move outside to the Upper Bow Valley Terrace.
Appropriate for all levels/experience
7:45am
Breakfast and Industry Presentation
“In Conversation: Globalization – The State Of The Industry”
Discussion led by: John Fithian, President & CEO, NATO
This discussion will focus on global trends and the impact on the North American market
Participants:
Megan Colligan, President of Worldwide Distribution & Marketing, Paramount Pictures
Ellis Jacob, CEO, Cineplex Entertainment
Sponsored by: Telefilm Canada
Location: Van Horne Ballroom, Conference Centre
Presentation will begin promptly at 8:15 a.m.
9:15am
Buses depart for Banff Lux Cinema
Location: Main Lobby, Fairmont Banff Springs Hotel
9:45am-12:15pm
Sony Pictures Special Presentation and Screening
Location: Banff Lux Cinema
12:15pm
Buses depart Theatre for Fairmont Banff Springs Hotel
12:30pm-1:45pm
Lunch and Special Presentation
Hosted by: Universal Films Canada & Deluxe Technicolor Digital Cinema
Location: Van Horne Ballroom, Conference Centre
2:00pm-2:45pm
Virtual Reality: The New Frontier
Our panel will discuss the current landscape of Virtual Reality as well as offer insight and opinions as to what the future might hold for this exciting technology
Moderated by: Dan McGrath, COO, Cineplex Entertainment
Panelists:
David Campbell, Executive Vice President, Corporate Development and Theatre Operations & Senior Vice President, IMAX Corporation
Brandon Kirk, VP Client Solutions, Rogers Media
Brian Pullen, VR Designer, Google
Location: TBC, Fairmont Banff Springs Hotel
2:15pm-5:00pm
The ShowCanada Tradeshow & A Taste of Banff
With “Artisan Alley” and local culinary treats and spirits.
Hospitality provided by: Strong MDI Screen Systems
Location: Alberta Room, Fairmont Banff Springs Hotel
5:00pm
Buses depart for the Banff Lux Cinema
Location: Main Lobby, Fairmont Banff Springs Hotel
5:30pm
Warner Bros. Presentation & Exclusive Screening of Wonder Woman
Hosted in partnership with: Bell Media and RealD
Concessions sponsored by: Wallace & Carey and Beaudry & Cadrin
Location: Banff Lux Cinema
8:30pm-1:00am
Dinner & Post Premiere Party
Hosted by: Warner Bros., Bell Media and RealD
Location: Wild Bill’s, 201 Banff Ave.
10:30pm
Return shuttle service to hotel will run continuously until 1:00 a.m. (approx. every 15 minutes)
Time
Event
6:15am-7:15am
Spray Loop Hike
(Rain or Shine)
Space is limited. Pre-registration is encouraged to avoid disappointment. Details available at on-site registration.
Meeting Location: Main Lobby, Fairmont Banff Springs Hotel
Appropriate for all levels/experience. Proper footwear required – good grip and closed toe shoes
7:45am-8:45am
Breakfast
Hosted by: Paramount Pictures
Location: Van Horne Ballroom, Conference Centre
9:00am
Buses depart for Banff Lux Cinema
Location: Main Lobby, Fairmont Banff Springs Hotel
9:15am-10:45am
Paramount Pictures Special Presentation
Location: Banff Lux Cinema
10:45am
Concessions Break
Concessions sponsored by: Wallace & Carey and Beaudry & Cadrin
11:00am-12:30pm
20th Century Fox Special Presentation
Location: Banff Lux Cinema
12:30pm
Buses depart Theatre for Fairmont Banff Springs Hotel
1:00pm-2:00pm
Lunch
Hosted by: 20th Century Fox
Location: Van Horne Ballroom, Conference Centre
2:30pm
“A Mom-umental Discussion”
From the people who brought you the 2015 ShowCanada “Teen Panel” comes the mother load of all panel discussions. Whether she’s a Big Mama, your Mommie Dearest, a Bad Mom, or even Mr. Mom, she’s making most of the decisions in the household when it comes to movies — isn’t it time we got to know her a bit more? Join Gary Faber, President & CEO of ERm Research for an in-depth discussion with real, live mothers, as we learn about what influences their decision making process, where movies fit in to their family’s entertainment landscape.
Location: Alhambra Ballroom
5:45pm
Buses depart for Banff Lux Cinema
Location: Main Lobby, Fairmont Banff Springs Hotel
6:15pm
Entertainment One/Les Films Seville Special Presentation
Location: Banff Lux Cinema
7:00pm
Buses depart from Theatre for Mountview BBQ
7:30pm-1:00am
“Bid Farewell to Banff” Closing BBQ & Poker Night
Hosted by: Entertainment One/Les Films Séville
Cigar and Whiskey Bar hosted by: Christie
Location: Mountview Barbecue
*Please note – no private vehicles are permitted to park at Mountview. Arrival must be by ShowCanada Bus or taxi/car drop-off only.
10:00pm
Return shuttle service to hotel will run continuously until 1:00 a.m.
(approx. every 15 minutes)
| Time | Event |
|---|---|
| 10:00pm |
ShowCanada “unofficial” kick-off – Featuring the ShowCanada house band Location: Rundle Lounge, Fairmont Banff Springs Hotel |
| Time | Event |
|---|---|
| 6:00am-8:00am |
Up & At ‘Em – Mountain Hike Brought to you by: Pioneering Women, Landmark Cinemas Space is limited. Pre-registration is encouraged to avoid disappointment. Details available at on-site registration. Meeting Location: Main Lobby, Fairmont Banff Springs Hotel Vans leave promptly at 6:00 a.m. * Note: this hike is of moderate difficulty Proper footwear required – good grip and closed toe shoes
|
| 8:30am |
Continental Breakfast Location: Alhambra Ballroom, Fairmont Banff Springs Hotel
|
| 9:00am-9:45am |
FEATURED SPEAKERS SERIES Companies like Apple and Nike spend billions creating iconic brands to enhance customer loyalty and boost profits. But regardless of size and budget, any business can create their own unique voice. After 10 years at digital agencies, Beth Anderson moved to the Avalon Theatre in Washington DC tasked with reimagining the theatre’s identity and marketing strategy. Beth will explain how she tackled this and will offer advice on how to effectively approach building your own brand. Speaker: Location: |
| 9:45am-10:00am |
Refreshment Break Location: Alhambra Foyer, Fairmont Banff Springs Hotel |
| 10:00am-11:00am |
FEATURED SPEAKERS SERIES Think you understand the mindset of movie theatre staff? Well, here’s your chance to put your knowledge to the test … and compete for fabulous prizes! In this inaugural edition of “ShowCanada Feud,” compete against fellow delegates and prove that you really are an expert when it comes to knowing your millennial staff the best. ERm Research will “present” key findings from a Canadian wide survey of theatre employees looking at everything from how they feel about their jobs, to what motivates them, to which promotions actually work, and finally what movies will hit big this summer. Are you game (show)? Game Show Host: Location: |
| 11:00am-11:15am |
Refreshment Break Location: Alhambra Ballroom, Fairmont Banff Springs Hotel |
| 11:15am-12:00pm |
FEATURED SPEAKERS SERIES How do you keep your staff committed, engaged and motivated? Dr. Mary Donohue, a.k.a. “Dr. Mary,” is North America’s most pre-eminent keynote speaker on today’s multi-generational workplace. Her ground breaking research on generational learning and communication unlocks the secrets to raising productivity, employee, engagement, retention and, yes, even happiness, at work. Speaker: Location: |
| 12:00pm-1:00pm |
Meet and have your photo taken with a very special guest from a Galaxy Far Far Away! Buses will depart for the presentation after lunch |
| 1:00pm-2:00pm |
Lunch Hosted by: Walt Disney Studios Canada
|
| 2:15pm |
Buses depart for Banff Lux Cinema Location: Main Lobby, Fairmont Banff Springs Hotel |
| 2:45pm-4:15pm |
Walt Disney Studios Canada Special Presentation Location: Banff Lux Cinema |
| 4:15pm |
Buses depart theatre for Fairmont Banff Springs Hotel |
| 5:30pm-7:00pm |
Opening Night Cocktail Hosted by: Postmedia In partnership with: Dolby Location: Cascade Ballroom
|
| 7:30pm |
Opening Night Dinner & Showmanship Awards Location: Van Horne Ballroon, Conference Centre Presented by: Coca-Cola Awards supported by: IMAX, MPA–Canada, comScore and the Harold Greenberg Fund Evening Emcee courtesy of: Rogers Media Wine Sponsor: Extreme Reach
|
| 9:30pm-2:00am |
After-Party Hosted by: Star Metro Media Location: Rundle Lounge, Fairmont Banff Springs Hotel
|
| Time | Event |
|---|---|
| 6:30am-7:15am |
Morning Mountain Yoga Brought to you by: Pioneering Women, Landmark Cinemas With: Natalie Petozzi from Entertainment One Location: Oak Room – if weather permits we will move outside to the Upper Bow Valley Terrace. Appropriate for all levels/experience
|
| 7:45am |
Breakfast and Industry Presentation “In Conversation: Globalization – The State Of The Industry” Discussion led by: John Fithian, President & CEO, NATO This discussion will focus on global trends and the impact on the North American market Participants: Ellis Jacob, CEO, Cineplex Entertainment Sponsored by: Telefilm Canada Location: Van Horne Ballroom, Conference Centre |
| 9:15am |
Buses depart for Banff Lux Cinema Location: Main Lobby, Fairmont Banff Springs Hotel
|
| 9:45am-12:15pm |
Sony Pictures Special Presentation and Screening |
| 12:15pm |
Buses depart Theatre for Fairmont Banff Springs Hotel |
| 12:30pm-1:45pm |
Lunch and Special Presentation Hosted by: Universal Films Canada & Deluxe Technicolor Digital Cinema Location: Van Horne Ballroom, Conference Centre
|
| 2:00pm-2:45pm |
Virtual Reality: The New Frontier Our panel will discuss the current landscape of Virtual Reality as well as offer insight and opinions as to what the future might hold for this exciting technology Moderated by: Dan McGrath, COO, Cineplex Entertainment Panelists: Brandon Kirk, VP Client Solutions, Rogers Media Brian Pullen, VR Designer, Google Location: TBC, Fairmont Banff Springs Hotel |
| 2:15pm-5:00pm |
The ShowCanada Tradeshow & A Taste of Banff With “Artisan Alley” and local culinary treats and spirits. Hospitality provided by: Strong MDI Screen Systems Location: Alberta Room, Fairmont Banff Springs Hotel
|
| 5:00pm |
Buses depart for the Banff Lux Cinema Location: Main Lobby, Fairmont Banff Springs Hotel |
| 5:30pm |
Warner Bros. Presentation & Exclusive Screening of Wonder Woman Hosted in partnership with: Bell Media and RealD Concessions sponsored by: Wallace & Carey and Beaudry & Cadrin Location: Banff Lux Cinema
|
| 8:30pm-1:00am |
Dinner & Post Premiere Party Hosted by: Warner Bros., Bell Media and RealD Location: Wild Bill’s, 201 Banff Ave.
|
| 10:30pm |
Return shuttle service to hotel will run continuously until 1:00 a.m. (approx. every 15 minutes) |
| Time | Event |
|---|---|
| 6:15am-7:15am |
Spray Loop Hike Space is limited. Pre-registration is encouraged to avoid disappointment. Details available at on-site registration. Meeting Location: Main Lobby, Fairmont Banff Springs Hotel Appropriate for all levels/experience. Proper footwear required – good grip and closed toe shoes
|
| 7:45am-8:45am |
Breakfast Hosted by: Paramount Pictures Location: Van Horne Ballroom, Conference Centre
|
| 9:00am |
Buses depart for Banff Lux Cinema Location: Main Lobby, Fairmont Banff Springs Hotel |
| 9:15am-10:45am |
Paramount Pictures Special Presentation Location: Banff Lux Cinema |
| 10:45am |
Concessions Break Concessions sponsored by: Wallace & Carey and Beaudry & Cadrin
|
| 11:00am-12:30pm |
20th Century Fox Special Presentation Location: Banff Lux Cinema |
| 12:30pm |
Buses depart Theatre for Fairmont Banff Springs Hotel |
| 1:00pm-2:00pm |
Lunch Location: Van Horne Ballroom, Conference Centre
|
| 2:30pm |
“A Mom-umental Discussion” From the people who brought you the 2015 ShowCanada “Teen Panel” comes the mother load of all panel discussions. Whether she’s a Big Mama, your Mommie Dearest, a Bad Mom, or even Mr. Mom, she’s making most of the decisions in the household when it comes to movies — isn’t it time we got to know her a bit more? Join Gary Faber, President & CEO of ERm Research for an in-depth discussion with real, live mothers, as we learn about what influences their decision making process, where movies fit in to their family’s entertainment landscape. Location: Alhambra Ballroom |
| 5:45pm |
Buses depart for Banff Lux Cinema Location: Main Lobby, Fairmont Banff Springs Hotel |
| 6:15pm |
Entertainment One/Les Films Seville Special Presentation Location: Banff Lux Cinema |
| 7:00pm |
Buses depart from Theatre for Mountview BBQ |
| 7:30pm-1:00am |
“Bid Farewell to Banff” Closing BBQ & Poker Night Cigar and Whiskey Bar hosted by: Christie Location: Mountview Barbecue
|
| 10:00pm |
Return shuttle service to hotel will run continuously until 1:00 a.m. |
Hotel
FAIRMONT BANFF SPRINGS HOTEL
405 Spray Avenue
Banff, AB T1L 1J4
Hotel Direct Line: 403-762-6866
Toll free- 1-800-257-7544 (Canada & U.S.)
http://www.fairmont.com/banff-springs
On-line reservations: https://resweb.passkey.com/go/showcanadamtac
Located in the heart of Banff National Park, a UNESCO World Heritage Site, the world famous Fairmont Banff Springs hotel stands as a landmark in the picturesque alpine town of Banff, Alberta. Canada’s Castle in the Rockies has been providing legendary hospitality for more than 125 years.
SINGLE OR DOUBLE OCCUPANCY
(Group rate – Group name is Movie Theatre Association of Canada)
| Fairmont | $239.00/night |
| Deluxe | $319.00/night |
| Deluxe Premier | $359.00/night |
| Stanley Thompson Suite | $439.00/night |
Currently room rates are subject to the following taxes: Tourism Improvement Fee – 2%, Alberta Tourism Levy – 4%, Federal Goods & Services Tax – 5%.
Rates are offered 3 days prior and 3 days after the convention dates based upon availability of group rooms, at the time of the request.
All reservations must be accompanied by a first night guaranteed with a major credit card.
Check-In Time: 4:00 pm
Check-Out Time: 12:00 pm
*NOTE: The cut-off date to make your reservations as part of the ShowCanada block is April 26, 2017 in order to qualify for the group rate. After this date, all rooms not guaranteed by credit card will be released.
All “no show’’ reservations will be billed to each individual’s credit card. The cancellation of guaranteed reservations must be received 72 hours prior to arrival in order to avoid a charge equal to one night’s room and applicable taxes.
Awards / Honours
Click Here to Download the 2017 Showmanship Awards Entry Form
Click Here for 2017 Canadian Production Spotlight information
Click Here to View 2017 Showmanship Award Winners
Click Here to View the 2017 Canadian Production Spotlight Honourees
Showmanship Awards
PLEASE NOTE:
New this year – Applicants can only win in one category. The highest placement held across all categories will be the recognized win for the entrant. Multiple promotions may be submitted in various categories by the same applicant but if the applicant places first, second or third in one category, they will be ineligible to win placement in any other categories.
Some new rules and regulations will be posted for ShowCanada 2018 by March 31, 2017. These new rules will apply to submissions for ShowCanada 2018 and beyond.
QUALIFYING DATES:
Submissions for 2017 Showmanship Awards must be received prior to February 27, 2017 for consideration and must focus on films that opened between January 1st, 2016 and December 31st, 2016.
BLOCKBUSTER AWARD
This category awards promotion of big-budget productions with large promotion budgets and extensive studio support Often these films are called “Project Pictures”, although they may not be designated as such. They will always have distributor-initiated Manager Contests and premium items for in-theatre promotional use.
Also included in this category are ‘blockbuster’ films with no Manager Contest or major premium/prizing incentives offered by the distributor. These movies, while judged within the BLOCKBUSTER category, will be looked at separately and consideration given to the extra initiative and creativity displayed by the Manager in his or her promotion. 2016’s winners in this category were Star Wars: The Force Awakens and Cinderella.
EUGENE AMODEO SHOWMANSHIP AWARD
This award is given for a theatre-initiated promotion and usually for a smaller production or an independent film with limited studio support (no prizing or contests, etc.). Last year’s winners in this category were Pixels and Pitch Perfect 2.
AUDIENCE DEVELOPMENT AWARD
This prize is awarded for year-round and/or seasonal efforts by a specific theatre with respect to multiple events that interact with and build audiences for that location. It could include charitable events, efforts to grow the overall customer base and special theatre activities. Alternative programming events (i.e. Opera, WWE, NHL) i.e. increased ticket sales and attendance, media coverage, etc. would also qualify for consideration.
These efforts could include a movie or movies (film circuit, seasonal programming, French Canadian films on Sunday, etc.), but will always seek to increase attendance and build audiences for the theatre.
CONCESSIONS AWARD
This promotion can be for a film-related concession promotion or for a featured (new or special) concession item. Preliminary plans, photos, evidence of success and relevancy to any movie tie-in are required components that need to be documented.
BEST PROMOTION FOR A CANADIAN FILM – ENGLISH
Promoting an English Canadian film can be challenging but also very rewarding. Most distributors are very interested in theatre support; they will work with you and possibly provide additional materials. Last year’s winner was Hyena Road.
BEST PROMOTION FOR A CANADIAN FILM – FRENCH
Home-grown Quebec films can perform very strongly. In-theatre promotions are considered a necessary part of a successful French Canadian film launch and you will find distributors generally very cooperative. La guerre des tuques 3D was the winner in 2016.
PRESENTATION FORMAT:
All promotions must be submitted in an attractive and compact format. Over-sized packages are eye-catching but rarely arrive in their original condition, and since the submissions ‘travel’ and are reviewed by several groups of people they must be both concise and durable.
First and foremost, each submission must be very clearly labelled with the name of the promoters, the name of the theatre, and the circuit and the category in which it is intended to be entered.
Please ensure that the label and/or submission form is securely fastened to the project (ideally on the inside front cover of the binder) so the identifier doesn’t get misplaced.
In addition, please attach securely and individually label any additional pieces as these tend to get separated from the main body of work, and without label, they will not be part of the consideration. Also, please include a checklist of what the submission should contain.
ADDITIONAL MATERIALS:
Please make sure that your submission also includes 30 – 90 seconds of footage that can include interviews with staff, some coverage of your theatre and your promotion. This material will be used in a “sizzle reel” to be showed at the awards dinner should your entry win.
COMPONENTS REQUIRED FOR A COMPLETE PROMOTION
The following information outlines the judging criteria and weight assigned to each element.
LOBBY AND IN-THEATRE PROMOTION
Includes decorations (lobby displays and off-site poster placements), costumes, concessions, promotions, pre-release activities and opening weekend events at the theatre. 30%
RETAIL AND COMMUNITY OUTREACH
Includes local merchant bounce-back partnerships, national and local retail tie-ins, as well as participating in mall promotions. If there is a national partnership out of the US and it isn’t applicable in Canada, the theatre should discuss alternative Canadian partnership potentials with the distributor. 20%
Community interaction including charitable benefits, parade participation, local contests, etc . 20%
MEDIA
Includes both promotional and ‘earned media’ in TV (national, cable and local), radio (commercial or university/college), newspapers (national, local daily, alternative, community), website and flyers. Must include verification of positioning and ‘book’ rate of media (total $ value versus prizing and/or $ supplied) . 10%
INDEPENDENT INITIATIVE AND CREATIVITY
Includes evidence of original content, unique activities and creative submission presentation. 10%
Evidence of teamwork 10%
______ 100%
ELIGIBLE ENTRANTS:
The promotional contests are open to all theatre level personnel including District Supervisors, Managers and Assistant Managers from all circuits and independent theatres across Canada.
AWARDS:
The first, second and third place winners of the six Showmanship Award categories will receive a free trip to ShowCanada including airfare, hotel and convention registration. In addition, first place winners receive $500; second-prize winners receive $250; and third-prize winners in each category will receive $150.
Honourable Mentions receive $75 each.
The prize-winning promotions will be on display at ShowCanada. Winners should pick up their winning entries at ShowCanada.
Submissions will not be shipped back.
For more information, please contact:
NURIA BRONFMAN
Tel.: (416) 434-7431
E-mail: Nuria_bronfman@rogers.com
Click Here to Download the 2017 Entry Form
Trade Show
DOWNLOAD REGISTRATION FORM HERE
BE A PART OF SHOWCANADA TRADE SHOW 2017 BANFF
SCHEDULE
Tuesday May 30
| 7:00 am – 2:00 pm | Move-In – GES | |
| 3:00 pm – 8:00 pm | Move-In – Exhibitors | |
Wednesday May 31 |
||
| 2:00 pm – 5:00 pm | Exhibit and Trade Show Cocktail | |
| 5:00 pm – 9:00 pm | Move-Out | |
Your booth will be at your disposal from 9:30 am to 5:00 pm for your individual personal meetings. You will receive a delegate list two weeks before the show in order to make appointments with delegates before your arrival.
36 Exhibitor Booths 8 x 10. Refer to the attached Floor Plan.
GES is available to provide complete Show and Exhibit Installation/Sales/Service/Rentals/Storage/Transportation:
GES Exposition Services (Canada) Limited – Banff
Contact: Kelly Courts – KCourts@ges.com
General Email Address – banff@ges.com
Tel: (403) 762-2828
Fax: (403) 762-2777
For Customs and Logistics:
Contact: Wes Moroz, Logistics Coordinator – wmoroz@ges.com
Tel: (403) 218-7428
Fax: (403) 243-3868
YOUR COSTS (Canadian Funds)
Early Bird Rate by deadline is February 28, 2017
$1,100.00 + 13% HST = $1,243.00
Registration and full payment must be received by deadline to take advantage of discounted fee.
Registration on or after March 1, 2017
$1,225.00 + 13% HST = $1,384.25
NOTES (please read)
All registration forms must be accompanied with full payment, and registration will only be accepted when payment is received
Additional booths can be purchased by existing Registrants at a cost of $750.00 + 13% HST = $847.50
Trade Show Registration (for one or two booths) includes one (1) Free Registration to ShowCanada 2017
Individual Meal Tickets or a Day Pass are also available at on-site registration
Please make your room reservations directly with the hotel. See Hotel Information on our website here
Confirmation of Registration and Booth location will be sent via email after payment is received
Please note that the Fairmont Banff Springs Hotel does not handle exhibitor goods. Please refer to the GES manual for manual for instructions regarding your goods reaching your booth for setup
REGISTER EARLY – BOOTHS WILL BE ALLOCATED ON A FIRST-COME, FIRST-SERVED BASIS
Please either email your Registration Form with your credit card information or mail your Registration Form with your cheque payable to SHOWCANADA to:
ShowCanada Registration
c/o Patricia Gariépy
13 Avenue Brien
Laval, QC H7N 3L7
Tel: (450) 668-1346
Fax: (450) 668-4232
Email: registration@showcanada.ca
EACH BOOTH REGISTRATION WILL INCLUDE:
8′ high drape back wall consisting of registered flame retardant material
3′ high drape side wings consisting of registered flame retardant material
One (1) 120 volt, 750 watt electrical outlet approved and installed by licensed electrician
One (1) 2′ x 6′ covered & skirted display table
Two (2) folding chairs
NOT INCLUDED:
Drayage and placement of display equipment
Cleaning of interior booth space
Storage – Please refer to GES Canada package
Customs – Please contact Wes Moroz, Logistics Coordinator, GES
Gallery
How to get there
CLOSEST AIRPORT
The closest airport to the Fairmont Banff Springs is Calgary International Airport (YYC).
Calgary International Airport (YYC) is located approximately 130 km (80 miles) east of the resort. Most major airline carriers fly into Calgary.
• Air Canada 1-888-247-2262
• Westjet 1-888-937-8538
• American Airlines 1-800-433-7300
• Delta Airlines 1-800-221-1212
• United Airlines 1-800-538-2929
• British Airways 1-800-247-9297
• KLM Airlines 1-866-434-0321
AIRPORT SHUTTLE
Airport shuttles are available via Banff Airporter from the Calgary International Airport to the Fairmont Banff Springs with regularly scheduled service. Reservations are required at least 1 hour in advance.
Schedules and rates are subject to change without notice.
Receive a 20% discount on the Banff Airporter for shuttle service between the Calgary Airport and Banff. Click www.banffairporter.com/book Proceed through the reservation and type – SC17 – in the Promo Code section on the final payment page to receive the discount. Or call (888) 449-2901 and mention you are attending Show Canada.
CAR SERVICE
Global Alliance Worldwide Limousine is available to assist with all your ground transportation needs – toll-free 1-800-267-0122 or reserve@global-alliance.ca
RENTAL CAR
All major car rental agencies are represented at the Calgary International Airport, and some have locations in the Banff area. Reservations are required.
Hertz, who has an office located in the Fairmont Banff Springs Hotel is offering special rates for ShowCanada delegates. Click here for more details.
• AVIS (Canada/U.S.) 1-800-879-2847
• Budget (Worldwide) 1-800-268-8900
• Dollar (Worldwide) 1-800-800-4000
• Hertz (Canada/U.S.) 1-800-263-0600
• Thrifty (Canada/U.S.) 1-800-367-2277
• Tilden (Canada/U.S.) 1-800-387-4747
DRIVING DIRECTIONS
From Calgary International Airport
(about 1 hour 45 minutes)
• The Calgary International Airport is in the north eastern quarter of the city of Calgary. All directions to Banff will require travel westward.
• Depart the Calgary International Airport. At the first intersection (there is a Husky station on the left hand corner) turn left (North) onto Barlow Trail.
• Follow Barlow Trail for approximately 2 minutes until you reach the exit for Airport Trail.Turn left (West) onto Airport Trail.Continue driving on Airport Trail for approximately 2 minutes until you reach the exit for Deerfoot Trail (Hwy 2).Turn right (North) onto Deerfoot Trail (Hwy 2).Continue North on Deerfoot Trail for about 5 minutes, then exit onto Stoney Trail West. Continue on Stoney Trail for approximately 20 minutes until you reach Highway #1 (also know as 16thAve.).
• Continue on Highway#1 for approximately 1-hour until you reach the Banff National Park entrance gates. The gates are open 24-hours as all visitors to the park are required to pay an access fee ($9/person/day).
• Once you have passed through the park gates, continue driving West for approximately 10 minutes until you reach the first exit to Banff (noted as Banff/ Minnewanka Loop).
• Once you have taken the Banff exit, turn left at the stop sign onto Banff Avenue and continue straight. You will drive through the town of Banff until you reach the Bow River Bridge. Cross the bridge and at its end turn left onto Spray Avenue and stay to the left on this road until you reach its end at which the Fairmont Banff Springs is located.
**There is a fee to obtain your park pass when entering into Banff National Park. For fee information go to www.parkscanada.gc.ca **